Project Summary

When young adults sign up for a credit card, they become legally bound by an agreement that many find difficult to read and understand. This problem is particularly acute for those already at financial risk. Yet existing approaches often treat young adults as a uniform group, obscuring where support is most needed.

This project creates evidence-based user profiles, called personas, to represent the different ways UK young adults aged 18 to 24 engage with credit card agreements. The personas are grounded in established research on financial behaviour and validated against two sources of data: existing data from a study using Amplified Global’s AI tool, which rewrites credit agreements to make them clearer and more usable, and a new study with around 150 participants using the same AI tool.

With validated personas in place, the project can then ask: Do the benefits of an AI- improved credit agreement reach all young adults equally, or do some groups, particularly the most financially vulnerable, remain underserved?

The overall aim is to help ensure that AI-driven improvements to financial documents benefit not only those who are already financially confident, but also those who remain most underserved.