Agile Project: Enhancing Consumer Knowledge of Crypto Assets
Project Summary
The proposed project, in consultation with our non-academic partner, seeks to address the critical issue of consumer knowledge regarding crypto assets. The rapid growth of crypto assets has brought new opportunities and challenges for consumers. With the increasing popularity of crypto assets, there is a pressing need to enhance consumer knowledge to ensure responsible and informed participation in this evolving financial landscape. While crypto assets are becoming increasingly prevalent, a majority of consumers remain unaware of the associated risks. This creates an obstacle to the safe and sound development of crypto assets as the trust element may be missing. In navigating this dynamic financial landscape, it is crucial to ensure that consumers engage responsibly and make informed decisions. This proposal aims to conduct empirical research (interviews) and policy analysis to shed light on the gaps in knowledge and governmental policies governing consumer awareness of crypto assets. This research endeavours to explore strategies that effectively contribute to augmenting consumer knowledge of crypto assets. In addition, this proposal seeks to address the critical issue of consumer knowledge and trust in the crypto landscape by conducting empirical research and policy analysis.
Project team
Dr Dimitrios Kafteranis
Coventry University
Dr Yllka Hysaj
Imperial College London